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The objective of the Virtual Coffee Blog, is to create a discussion platform where we can explore marketing 2.0 and share our experiences

Saturday, January 22, 2011

3 Ways to Create Demand In Less Than 140 Characters

Our window of opportunity to generate demand is literally shrinking.

It is estimated that 78% of smartphone users chose to access their email through that medium.
Twitter gives us 140 characters.
Facebook gives us 420 characters in a status update.

In order to create demand and generate leads, we have our name, our subject, and the first sentence to get our message across.

Here are 3 simple steps to an effective 140 character demand generation strategy:

1. Segment your database - There is no way that the same 140 character message could be used when engaging with all of your leads. Segment your leads, and create messages accordingly.

2. Run A/B Tests - There are all sorts of tools to track your messages. bit.ly is a great tool that will shrink the URL you are using as content(In order to save on characters) and will provide you with key statistics. The statistics will help you run 2 messages at the same time, chart the results, determine a winner and do it again.

3. Establish credibility - It takes roughly 7 impressions to engage a prospect. Just because you aren't receiving the responses you are looking for, don't give up.

Think of it as being on stage...
Someone is always watching you, so make sure they see what you want them to.


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